Is Shop Campaigns available in the UK?

Not yet. As of the date on this page, Shop Campaigns is live in the US and Canada, and the United Kingdom shows as 'Coming soon' in the campaign builder. UK merchants can configure and save a campaign now, and it will start serving automatically when Shopify opens the market.

Can UK merchants set up Shop Campaigns before launch?

Yes. The GBP campaign builder is already available in the UK, so you can set your customer acquisition cost, budget and segments and save the campaign. Because offers rank by acquisition cost, configuring early can secure uncontested inventory when the market opens.

When will Shop Campaigns launch in the UK?

Shopify has not published a firm UK launch date. It says Shop Campaigns is expanding to more Shopify Payments countries, and the UK currently appears as 'Coming soon'. This page is updated as the position changes.

Shop Campaigns · UK Status

Is Shop Campaigns Live in the UK?

Short answer: not yet, but you can already set one up. This is a living status page, I keep it current, with real screenshots from a UK merchant's Shopify admin to prove it.

UK: Coming soon

Not yet serving in the UK

UK merchants can configure and save a Shop Campaign now, and it will start serving automatically when Shopify opens the market. In the campaign builder, the United Kingdom currently appears under Target countries as “Coming soon”.

Status as of 11 July 2026

What You Can Do Right Now

"Coming soon" isn't "do nothing". Because offers rank by cost, the merchants who configure early get first, uncontested inventory the day it opens.

Build & Save a Campaign

The GBP builder is already live. You can set your CAC, budget and segments now, ready to go.

Do the Maths First

Check a sensible CAC against your margin before you commit. The cost calculator takes a minute.

Check It's Right for You

Not every store should run it. The 2-minute quiz gives you an honest verdict for your numbers.

The Proof, From a Real UK Admin

Screenshots from a live UK merchant's Shopify admin. The store's name, branding and figures have been anonymised, the illustrative numbers are not from a real campaign.

UK builder screenshot — “United Kingdom · Coming soon”Anonymised image to be added

The Target countries card showing the United Kingdom as “Coming soon”, alongside the GBP campaign builder. Figures shown are illustrative.

“Run risk-free ads with Shop Campaigns” panelAnonymised image to be added

Shopify's own framing: “risk-free” and “only pay when a customer converts”. Worth reading next to the honest guide.

Status Changelog

What's changed, and when.

11 Jul 2026

United Kingdom still shows as “Coming soon” in the campaign builder. Merchants can build and save a campaign; nothing is serving in the UK yet.

Want to Be Ready for Launch Day?

I'm Matt, an ecommerce consultant in Abergele, North Wales. I'll get your Shop Campaign configured properly now, so it's earning from the moment the UK opens, if the maths stacks up for your store.

Drop Me a Message 07515 543111