> services/seo.dmg
The Long Game
Worth Playing
SEO, search engine optimisation, is the art of getting your website to show up in Google without paying for ads. Once you're ranking, that traffic is essentially free. The catch? It takes time.
Yr Wyddfa from Crib Goch · Photo: Julian Herzog, CC BY 4.0
- Where You Need To Be
- Page 1 Rankings
- Free Clicks Forever
- Organic Traffic
> what_works.txt
What Actually Moves The Needle
I've been doing this for 20 years and I've seen countless algorithm updates. What worked last year might not work today. Here's what matters now.
Technical SEO
Making sure Google can actually crawl and understand your site. Site speed, mobile-friendliness, proper structure. The foundation everything else builds on.
Content Strategy
Creating content that answers what people are actually searching for. Not content for content's sake, strategic pieces that rank and convert.
On-Page Optimisation
Optimising individual pages for target keywords. Title tags, meta descriptions, headings, internal linking. The basics that still matter.
Link Building
Getting other websites to link to yours. Google sees links as votes of confidence. Quality over quantity, one good link beats a hundred bad ones.
Local SEO
Getting found when people search "near me" or in your area. Google Business Profile optimisation, local citations, review management.
SEO Audits
A thorough look at what's working, what's not, and what opportunities you're missing. Clear priorities and actionable recommendations.
> why.txt
Why Pay Big Agency Fees?
SEO is about doing the right things consistently over time. A lot of people get it wrong. I've been doing this for 20 years, I know the difference.
You Talk To Me
No account managers, no juniors, no being passed around. You deal with me, the person actually running your campaigns.
No Nonsense Reporting
Clear reports that show where your money went and what it got you. No vanity metrics, no confusing jargon.
No Contracts
Month to month. If I'm not getting you results, you can leave. I earn your business through performance, not paperwork.
It's Your Account
Your account, your data, your work. Full access from day one. If we part ways, you keep everything.
> process.txt
How It Works
No complicated onboarding. No 47-page proposals. Just a straightforward process to get you up and running.
Have a Chat
A quick chat about your business, what you're trying to achieve, and whether SEO is actually the right move for you.
Audit Your Site
I'll run a proper technical audit and look at your current rankings. Honest assessment of where you stand and what's realistic.
Build the Foundation
Fix technical issues, optimise your pages, and start creating content that ranks. No shortcuts, no dodgy tactics.
Keep Building
SEO is a long game. Continuous work on content, links, and authority. That's where the real results come from.
> pricing.txt
Simple Pricing
No hidden fees. No percentage of anything. Just a flat monthly rate so you know exactly what you're paying.
> faq.txt
Questions People Ask
Here are the ones I get most often. If yours isn't here, just ask.
How long until I see results?
Months, not days. Anyone promising quick results is either lying or doing something dodgy. Typically 3-6 months to see meaningful improvement, sometimes longer in competitive markets.
Is SEO dead because of AI?
No, but it's changing. AI answers are taking up more screen space, pushing organic results down. That doesn't mean SEO is worthless, it means you need to be even better to compete.
Should I do SEO or paid ads?
Ideally both. Ads get you quick results while SEO builds over time. Think of ads as renting traffic and SEO as owning it.
Can you guarantee rankings?
No, and anyone who does is lying. I can't control Google. What I can do is follow best practices and give you the best chance of ranking.
What about my old SEO agency?
If you've been burned before, you're not alone. A lot of SEO agencies do very little for their fees. I'm happy to audit what they did and tell you honestly if it was any good.
> more.txt
More Than Just SEO
SEO works best as part of a complete digital marketing strategy. I also offer Google Ads, web design, and GEO (Generative Engine Optimisation) to help North Wales businesses grow online. Everything works together, your ads, your website, and your search rankings.
> areas.txt
SEO Across North Wales
Based in Abergele, I work with businesses throughout the region. Local SEO help in:
> free_review.txt
Not Sure Where to Start?
I do five free 15-minute reviews a month. Send me your website or give me read-only access to your Google Ads account, and I'll send back a short written list of the three things I'd fix first. No sales call, no obligation. Ask for a free review, or run the instant website checker now.
> new_message.txt
Let's Have a Chat
Drop me a message or give me a ring. No hard sell, no pressure, just an honest conversation about whether SEO is right for you.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club