> services/holiday-park-marketing.dmg
Holiday Park Marketing:
Meta & Google Ads for Caravan Parks
I'm a freelance ads consultant in Abergele, five minutes from the caravan parks at Towyn. I run Meta and Google Ads for caravan and holiday parks on the North Wales coast: lead ads that sell caravans and lodges, search ads that fill holiday lets, and tracking that shows what each pound brought in.
> two_funnels.txt
Two Businesses Behind One Barrier
Most parks are really two businesses sharing a site. One sells static caravans and lodges, a big decision with a long run-up: an enquiry, a viewing, often a second viewing, then a sale. The other fills holiday lets, where someone picks dates, pays a deposit online and turns up in August with a car full of bodyboards.
They need different ads, different landing pages and different numbers. A caravan sale is judged on cost per viewing and cost per sale, not cost per click. A holiday let is judged on bookings and revenue against spend. Put them in one campaign and the cheap holiday clicks hide how the expensive sales leads are doing.
> caravan_sales.txt
Meta Lead Ads for Caravan Sales
Static caravan buyers tend to be over 40, and that's exactly who's still scrolling Facebook in the evening. Meta's lead ads let them put their hand up without leaving the app.
Forms That Qualify
Ask what your sales team would: budget, timescale, owned before, need finance. More questions means fewer leads, but better ones. I'd rather send you 20 people worth ringing than 80 who tapped by accident.
Speed to Lead
A caravan lead goes cold fast. I connect the forms to your inbox, CRM or a text alert so someone rings the same day. Leave it till Monday and they might be viewing at the park up the road.
Real Video, Real Pitches
A phone video walking round the caravan, the decking and the actual view does more than a glossy brochure shot. Show the real pitch and the real price.
Holidaymakers First
People holidaying with you are your warmest buyers. A tight radius around the park, plus audiences built from your guest list where you have consent, reach them while they're on site and after they've gone home.
Finance and Ad Rules
If ads mention finance, the wording has rules and you'll need the right FCA permissions. Meta can also limit targeting on credit ads. I check all this before anything goes live, because a rejected ad in April costs you the best month.
> google_ads.txt
Google Ads for Bookings and Caravan Sales
Google catches people who already know what they want. For a park that's two very different searches, so they get separate campaigns and separate budgets. The local detail is on my Google Ads in Towyn page.
Holiday Bookings
Searches like "caravan holidays Towyn", "holiday parks North Wales" or "lodge with hot tub Llŷn". Ads go straight to the right accommodation page with live availability, not your homepage.
Static Caravans for Sale
"Static caravans for sale North Wales", "caravans for sale Abergele", "lodges for sale Prestatyn". Far fewer searches, far higher value. They get their own budget, so holiday clicks can't eat it.
Your Park's Name
Booking sites and other parks can bid on your name. A small brand campaign keeps you on top for people already looking for you, and it's usually the cheapest click you'll ever buy.
> seasons.txt
Planning Around the Season
Park marketing runs on its own calendar. Plenty of families book their summer in the dark weeks after Christmas, so holiday ads need to be live and funded by January, not switched on when the sun comes out.
Caravan sales peak while people are on site, from Easter through the summer holidays, when someone's sat on a deck thinking "we could have this every weekend". Then autumn brings end-of-season stock and pitch fee renewals, when keeping an existing owner is worth more than most new leads. That's a job for email as much as ads.
I don't usually switch campaigns off in winter. Stopping and starting throws away what the bidding has learned, so I taper budgets through the quiet months and build back up ahead of each peak. Your season dates, open days and offers go into the plan before a single ad does.
> the_coast.txt
The North Wales Coast
Towyn and Kinmel Bay are caravan park country, with Abergele, Pensarn, Rhyl and Prestatyn either side. Further west, the Llŷn Peninsula is quieter and pricier, with lodges and touring pitches round Abersoch and Pwllheli. Different buyers, different price points, different ads.
Most of your guests and buyers don't live here. They're in Liverpool, Manchester, Cheshire and the Midlands, a couple of hours down the A55. So the targeting is about where they live, not where you are. I'm based here, so I know the difference between a sea view and a view of the railway line.
Local pages: Meta Ads in Towyn, Kinmel Bay, Rhyl, Prestatyn and Pwllheli. Your Google Business Profile and reviews matter too, and that's SEO.
> tracking.txt
Tracking Enquiries and Bookings Properly
Plenty of ad accounts optimise towards the wrong thing, a form fill or a page view, because that's all they can see. Then Meta gets very good at finding people who like filling in forms. Here's what I set up instead.
- Form leads and calls from ads counted separately, so you can see which turn into viewings.
- Sales fed back. When a lead becomes a viewing or a sale in your CRM, or even a spreadsheet, that goes back to Meta and Google, so they learn to find buyers rather than form-fillers.
- Booking engine tracking. Most booking systems sit on a separate domain, which quietly breaks tracking at the exact moment that matters. I make sure a finished booking, with its value, reaches GA4 and the ad platforms.
- Server-side tracking where it helps, so the numbers survive cookie banners and ad blockers.
- One honest monthly report: spend, enquiries, viewings, sales and bookings, by channel. No vanity metrics.
> pricing.txt
Simple Pricing
From £250 a month. No percentage of ad spend, no long contracts, and your ad spend goes direct to Meta and Google. Month to month. If I'm not getting you results, you can leave.
Basic, £250 a Month
One platform. Monthly reporting. 4 hours support.
Full Support, £500 a Month
One platform. Weekly optimisation. 8 hours support.
Growth, £1,000 a Month
Multiple platforms, say Meta for caravan sales and Google for bookings. Fortnightly calls. 16 hours support.
Exclusive, £2,000 a Month
Exclusive to your niche. Weekly calls. 32 hours support.
> faq.txt
Questions People Ask
How much should a holiday park spend on ads?
There's no single number. Holiday bookings on this coast are competitive, so they need budget all through booking season. Caravan sales can start smaller: on Meta, about £20 a day is enough to test properly. I'd rather start modest, learn what a viewing and a booking really cost you, then scale. My fee is on top, from £250 a month.
Do Facebook lead ads work for static caravan sales?
They can, if the form qualifies people and someone rings them quickly. The usual complaint is poor-quality leads, and the cause is usually a form that's too easy plus a slow follow-up. Fix both, and judge it on viewings and sales, not cost per lead.
Should I advertise in winter when the park's closed?
Usually yes, on a lower budget. People plan next summer's holiday and next year's caravan well before you open. Cut to zero and the campaigns start learning from scratch just as bookings pick up.
Can you track caravan sales that happen on site?
Yes. If your team records which leads came in and which bought, I upload that back to Meta and Google as offline conversions. It needs a bit of discipline on your side. A spreadsheet is fine.
Do you work with parks outside North Wales?
Yes. I know this coast best, but the same approach works in Cornwall, the Lakes or Lincolnshire. It's all run online anyway.
Who owns the ad accounts?
You do. Meta, Google and GA4 are in your business's name and billed to you, and the ad spend goes straight to them. Full access from day one. If we part ways, you keep everything.
> ls ../
More Than Just Park Ads
> new_message.txt
Fancy a Chat About Your Park?
Drop me a message or give me a ring. I'm five minutes from Towyn, so I'm happy to meet face to face. No hard sell, just an honest view of what I'd do with your budget.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club