Shopify Advertising · North Wales
Shopify Advertising, Done Properly
Shopify has quietly become an advertising platform in its own right, on top of Google and Meta, it now has ad tools built right into the admin, including the new pay-per-sale Shop Campaigns. As a North Wales Shopify advertising consultant, I run the lot, and I'll tell you honestly which are worth your money.
20+
Years Experience
100+
Clients Helped
1
Point of Contact
Shop CampaignsThe Honest Take
Blended ROASProfit, Not Clicks
Every Way to Advertise a Shopify Store
Some of these run off Shopify's platform, some run through it. I'm based in North Wales and work with Shopify stores across the UK, and I'll build the mix that fits your products and your margins, not just switch everything on.
Google Shopping
Your Shopify products at the top of Google, fed straight from your catalogue. Usually the first channel I'd switch on. More on Shopping.
Meta Ads
Facebook and Instagram, with dynamic product ads pulling straight from your Shopify catalogue to re-show shoppers what they browsed. More on Meta.
Shop Campaigns
Shopify's new pay-per-sale programme, you set a max cost per customer and only pay when an order is attributed. Promising, but the "risk-free" pitch needs a closer look. The honest guide.
Feed & Catalogue Sync
Your Shopify products flowing cleanly into Google and Meta, with the titles, images and attributes that actually get them shown. Boring, essential, usually neglected.
Conversion Tracking
Proper tracking with real order values, plus a blended view across every channel, so you can see what actually grew the store, not three dashboards claiming the same sale.
Honest Channel Advice
Not every Shopify store needs every channel. I'll tell you which ones suit your products and margins, and which to leave alone for now.
Shop Campaigns: Promising, But Read the Small Print
Every marketer is about to parrot Shopify's "risk-free, only pay when a customer converts" line. It's a genuinely interesting product and worth running for a lot of stores, but "risk-free" is doing a fair bit of heavy lifting, and I'd rather be the one who explains what you're actually buying.
"Only pay when they convert" has a catch
An order can count if someone buys after merely viewing an ad, on a channel where you've no independent way to measure it. That's worth understanding before you switch it on.
Your cost per customer is a % of revenue
Set a customer acquisition cost and you've quietly committed to a slice of every order. Brilliant on good margins, ruinous on thin ones. I do that sum with you first.
There's a genuine first-mover edge
It's not live in the UK yet, but you can configure a campaign now and it starts the moment Shopify opens the market. Offers rank by cost, so early, uncontested inventory is a real advantage. Current UK status →
Judge it blended, not on Shopify's dashboard
The only honest test is whether total new customers and total store revenue went up. That's the number I'll hold it to.
20+
Years Experience
100+
Clients Helped
5.0
Google Rating
£250
Retainers From
How It Works
A straightforward way to get your Shopify store's advertising earning across the channels that suit it.
1
Have a Chat
Your store, your products, your margins and where you're trying to get to. Enough to know which channels are worth your budget.
2
Audit & Connect
I check your catalogue sync, tracking and any live campaigns, and get your Shopify data flowing cleanly into Google and Meta.
3
Launch the Right Mix
The channels that fit, set up properly, with Shop Campaigns configured to go the moment it lands in the UK if it's right for you.
4
Keep Improving
Ongoing optimisation judged on blended store revenue, so you always know what's genuinely growing the business.
Simple Pricing
No percentage of ad spend. No hidden fees. A flat monthly rate, whatever your store turns over.
Questions People Ask
The ones I get most from Shopify store owners. If yours isn't here, just ask.
For most, Google Shopping, because you're catching people already searching for what you sell. Meta comes in where you need to create demand. I'll tell you which fits your products rather than switching everything on at once.
For most UK Shopify brands, probably, but conditionally, and it depends on your margins and how much of your sales already come from your own brand name. I've written the full honest breakdown, including a cost calculator, on my Shop Campaigns guide.
You can configure and save a campaign now, it just won't serve until Shopify opens the UK market, which shows as "Coming soon" in the builder. Getting it ready early is a genuine advantage. I keep a live status on my Is Shop Campaigns live in the UK? page.
No, I work with WooCommerce and other platforms too. Shopify just has a few extra tricks worth a dedicated page. The ecommerce PPC page covers the wider picture.
Yes, I'm Matt, based in Abergele, North Wales, working with Shopify stores across the region and further afield. One person who knows your store, not a ticket in a queue.
Let's Have a Chat
Drop me a message or give me a ring. I'll tell you honestly which channels suit your Shopify store, and whether getting Shop Campaigns ready before the UK launch is worth it for you.
Part of the Bigger Picture
Shopify advertising sits inside your wider ecommerce PPC. See my focused Google Shopping and Meta Ads pages, or dig into the Shop Campaigns guide. Add SEO and web design and the whole store pulls together.
Based in Abergele, working with Shopify stores throughout North Wales and beyond.