> services/social-media-advertising.dmg
Social Media Advertising
in North Wales
Paid ads on Facebook, Instagram, TikTok, Snapchat and LinkedIn, run by me from Abergele. Let's be clear from the start: this is advertising, not posting. I don't run your page or reply to your comments. I put your budget in front of the people most likely to buy, then show you what it got back.
> ads_not_posting.txt
Ads, Not Posting
"Social media marketing" covers two different jobs, and it's worth knowing which one you're buying. One is organic: posting on your page, writing captions, replying to comments, keeping the feed ticking over. The other is paid: ads that reach people who don't follow you yet, targeted and measured.
I do the paid side. No content calendars, no daily posts, no community management. Plenty of people do that well, and I'm happy to work alongside whoever does yours. Good organic posts often make good ads, so it helps. What I bring is the targeting, budgets, testing, tracking, and the honesty to say when a platform isn't working.
Why pay at all? A normal post reaches a small slice of your own followers. An ad reaches the right people across Conwy, Denbighshire or the whole UK, and you can see exactly what each pound did.
> which_platform.csv
Which Platform Suits Which Business?
The short version. The real answer depends on what you sell and who buys it, which is what the first chat is for.
| Platform | Who's there | Good for | My take |
|---|---|---|---|
| Anyone over 30, the people with money | Local services, trades, holiday parks, events, lead forms for quotes and bookings | The starting point for most North Wales businesses. Meta Ads | |
| The 25 to 45 crowd, visual and lifestyle-led | Products that photograph well: fashion, beauty, food, home, fitness | Same ad account as Facebook, so usually run together. Instagram Ads | |
| TikTok | Younger, but the over-40s are growing fast | Products with a story, TikTok Shop, anything that works in a short video | Brilliant when the video feels native, wasted when it looks like a TV ad. TikTok Ads |
| Snapchat | Teens to early 30s | Brands selling to younger people: fashion, food, events, apps | Cheaper reach, narrower audience. Rarely the first channel. Snapchat Ads |
| People at work, by job title, industry and company | B2B services, recruitment, training, high-value contracts | Precise targeting, pricey clicks. Only worth it when one customer is worth a lot. |
> what_i_do.txt
What I Actually Do
Same approach whichever app it is. They all make it very easy to spend money. I've been doing this for 20 years, I know the difference between spending it and wasting it.
Pick the Right Platform
Usually one or two, not all five. Spreading a small budget across every app is the quickest way to learn nothing.
Build It Properly
Objectives that match what you want, sensible audiences, and budgets big enough for the algorithm to learn. Right structure, no shortcuts.
Test the Creative
Different hooks, images and videos tested against each other. I write the copy and tell you what to film. On social, the ad itself usually makes or breaks it.
Tracking That Holds Up
The pixel plus each platform's Conversions API, sent from your server, so sales and leads still get counted after the iPhone privacy changes. Otherwise you're optimising towards guesswork.
Retargeting
Reminding people who visited your site or watched your videos. Yes, it's the bit that chases you round the internet. Yes, it works.
No Nonsense Reporting
Spend, results and cost per result, platform by platform. If one isn't pulling its weight, I'll move the money and tell you why.
> boost_button.txt
Why Not Just Press Boost?
The Boost button is the easiest way to spend money on Facebook and Instagram. It isn't useless, but it gives you a fraction of what Ads Manager can do: fewer objectives, simpler targeting, and no proper way to test one ad against another. Fine for nudging an event post. Not how you'd spend a real budget.
A proper campaign starts from what you actually want, whether that's sales, enquiries or bookings, and works backwards. The difference usually isn't the ad. It's everything around it: the audience, the landing page and the tracking.
> local.txt
Social Ads Across North Wales
I'm based in Abergele and work with businesses from Holyhead to Wrexham, plus online shops right across the UK. For local businesses the trick is radius and relevance. A café in Rhyl, a salon in Llandudno or a builder in Mold doesn't want to pay to reach Cardiff. For online shops it's the opposite: the whole country is the market, and the creative does the targeting.
There are local pages for the towns I cover, like Meta Ads in Wrexham, Rhyl, Bangor and St Asaph. Running a caravan or holiday park? There's a page for holiday park marketing too.
> pricing.txt
Simple Pricing
The same flat monthly fees as all my ad management. No percentage of ad spend, and your ad spend goes direct to the platform. Month to month. If I'm not getting you results, you can leave.
Basic, £250 a Month
One platform. Monthly reporting. 4 hours support.
Full Support, £500 a Month
One platform. Weekly optimisation. 8 hours support.
Growth, £1,000 a Month
Multiple platforms, say Meta alongside TikTok or Google. Fortnightly calls. 16 hours support.
Exclusive, £2,000 a Month
Exclusive to your niche. Weekly calls. 32 hours support.
> faq.txt
Questions People Ask
Do you post on our social media pages?
No. I run paid ads, not your page. No daily posting, no captions, no replying to comments. If someone already does that for you, I'll happily work alongside them, because good organic posts often make good ads.
Which social media platform should I advertise on?
For most North Wales businesses, Facebook and Instagram first. That's where the over 30s are, and the targeting is the best there is. TikTok and Snapchat suit younger audiences and products that work on video. LinkedIn is for selling to other businesses. I'll tell you honestly which fits.
How much should I spend on social media ads?
On Meta, around £500 a month, or about £20 a day, is enough to test properly, plus my fee from £250 a month. Less than that and the algorithm doesn't get enough data to learn. Snapchat can be cheaper. LinkedIn costs more.
Do I need professional photos and videos?
No. Real phone footage often beats polished studio shots on social, especially on TikTok and Reels. I'll tell you what to film. I'm not a photographer or videographer, but I can recommend people if you need them.
How quickly will I see results?
Faster than SEO. Meta can bring sales or enquiries within days if the offer's right, but give it two to four weeks to settle before you judge it.
Are social ads worth it for a small local business?
Often, if you can describe who your customer is and you've got an offer worth tapping on. If people only look for you when something's gone wrong, like an emergency plumber, Google Ads usually comes first. Sometimes the honest answer is "don't spend money on this" yet.
> ls ../
The Platforms in Detail
> new_message.txt
Not Sure Which Platform?
Tell me what you sell and who buys it, and I'll tell you where I'd put the first pound. Even if the answer is Google, not social.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club