> services/chatgpt-ads.dmg
ChatGPT Ads,
Run by Me
ChatGPT now shows ads in the UK, right underneath its answers. It's a brand new channel, and brand new channels are where money gets wasted fastest. I set ChatGPT ads up carefully, track them properly and tell you straight whether they're earning their keep.
> what.txt
What Are ChatGPT Ads?
ChatGPT ads are small boxes that appear underneath ChatGPT's answer, labelled as sponsored, with your business name, a short headline, a line of description, an image and a link. They're not part of the answer. OpenAI says ads don't influence what ChatGPT tells people, so you can't buy your way into the answer, only the space below it.
They've been live in the UK since mid-2026, and UK businesses can now buy them directly through OpenAI's Ads Manager with no minimum commitment. OpenAI still calls the whole thing a test, and it behaves like one. Features and rules change from month to month.
They only show to people on ChatGPT's Free and Go plans, not the paid ones, and not to accounts OpenAI identifies as under 18. There are no keywords either. You describe the kind of conversation your ad belongs in, in plain English. More in my honest guide to ChatGPT ads.
> who_its_for.txt
Who It Suits Right Now
Not everyone, and I'd rather say so up front. A small test is worth it if most of these sound like you.
- Your Google Ads are already working, and you can measure what they bring in.
- You can spare a test budget you won't miss. The minimum is £15 a day, but OpenAI's own ads team suggest more like £50 a day for two or three weeks to get a fair read. That's roughly £700 to £1,050 in ad spend, plus my fee.
- You sell the consumer stuff OpenAI is focusing on: home and lifestyle goods, local services, travel and experiences, digital products or education.
- Your customers do their homework first, the sort of people who'd ask ChatGPT to compare options or plan something.
- Your website says what you sell, where and to whom in plain English. OpenAI reads your landing page when deciding where your ad fits.
> who_should_wait.txt
Who Should Keep Their Money for Now
Sometimes the honest answer is "don't spend money on this." For plenty of small businesses, that's the answer for now.
Regulated Businesses
Clinics, financial advisers, solicitors and the like. OpenAI's ad policy generally doesn't allow health, financial or legal services ads outside the US, and gambling, alcohol, tobacco, adult and political ads are reported as banned everywhere.
Tight Budgets
If your whole ad budget is a few hundred pounds a month, put it into Google Ads, where people are already searching for what you sell. Early reported click rates on ChatGPT are a fraction of Google's.
Broken Tracking
If you can't tell me what your Google Ads made last month, adding a channel with even fuzzier numbers won't help. Fix the tracking first, then test.
Need Leads This Week
It's a new platform still finding its feet. Some early testers reportedly spent hundreds, even thousands, of dollars for no sales or leads at all. If cash is tight, don't gamble it here.
> what_i_do.txt
What I Actually Do
ChatGPT ads are new for everyone, me included. What isn't new is 20+ years of setting up ad accounts, tracking and testing. Here's how that carries over.
Set Up Ads Manager Properly
Your account in OpenAI's Ads Manager, in your business's name, set to pounds and UK time. Those can't be changed later, so it's worth getting right first time.
Context Hints and Targeting
No keywords here. You write plain-English descriptions of the conversations your ad belongs in, built around the questions your customers actually ask. Then location, down to postcode where it's available, and device.
Creative in a Tiny Space
OpenAI's own creative guide allows a headline of up to 24 characters and a description of up to 48. Shorter than this sentence. And it wants volume: at least 100 distinct, checked ads across focused ad groups at launch. I write them all against what you can actually claim.
Tracking You Can Trust
OpenAI's pixel plus its Conversions API, deduplicated so nothing counts twice. Every ad link tagged, and clicks checked against GA4 from day one, because early advertisers have reported big gaps.
Small, Controlled Tests
Start with a clicks campaign, compare the cost per click with Google, and only switch to target cost-per-sale bidding once there are enough conversions to steer it. Not before.
Honest Reporting
What you spent, what you got, and how it stacks up against Google. I keep an eye out for junk clicks too. If it's not working after a fair test, I'll say so and switch it off.
> fit.txt
How It Fits With Google, Microsoft and GEO
For most businesses, Google Ads stays the main event. Someone searching "emergency plumber Rhyl" wants a plumber now. Someone chatting with ChatGPT is usually still researching. One early study of US online shops found a paid ChatGPT visit brought in about a third of the revenue of a paid Google visit. So ChatGPT is a small test alongside Google, not a replacement. Full breakdown: ChatGPT ads vs Google Ads.
Microsoft Ads matters here too. Ads in Microsoft's Copilot come from normal Microsoft Ads campaigns, so if you're on Bing you're most of the way there. And Google says its ads inside AI Overviews and AI Mode are coming to the UK, from the campaigns you already run.
Then there's GEO, getting ChatGPT to mention you in the answer itself. That's organic, and you can't buy it. It's been reported that brands already mentioned in answers get more from their ads. The way I see it, GEO earns the mention, the ad buys the space below it, and proper tracking tells you which one worked.
> pricing.txt
Simple Pricing
From £250 a month. No percentage of ad spend, no long contracts, and your ad spend goes direct to OpenAI. Month to month. If I'm not getting you results, you can leave.
Basic, £250 a Month
One platform. Monthly reporting. 4 hours support.
Full Support, £500 a Month
One platform. Weekly optimisation. 8 hours support.
Growth, £1,000 a Month
Multiple platforms, say ChatGPT alongside Google or Microsoft. Fortnightly calls. 16 hours support.
Exclusive, £2,000 a Month
Exclusive to your niche. Weekly calls. 32 hours support.
> faq.txt
Questions People Ask
Are ChatGPT ads available in the UK?
Yes. ChatGPT ads have been live in the UK since mid-2026, and UK businesses can sign up to OpenAI's Ads Manager with no minimum commitment. It's still officially a test, so expect the rules to keep changing.
How much do ChatGPT ads cost?
There's no price list. You pay per click or per thousand views, with a minimum daily budget of £15 per campaign, so around £450 for a campaign running all month. One UK agency reports about £60 per thousand views in some industries, and OpenAI's suggested starting bid is $3 to $5 a click (US guidance). My fee is on top, from £250 a month.
Can you set ChatGPT ads up from my Shopify store?
Yes, if the ChatGPT Ads app is available for your store. It's built by OpenAI, syncs your catalogue and adds an OpenAI pixel for Shopify. I'd still check the tracking properly and run the detailed settings in Ads Manager. If the app isn't available for you yet, Ads Manager works on its own.
Is it worth advertising on ChatGPT as a small business?
Maybe, as a small test, once Google Ads is working. The early reported numbers aren't kind: click rates of about 0.5 to 1.3% against roughly 6.4 to 6.6% on Google Search. That could improve as the platform grows up. I just wouldn't bet the business on it yet.
Can I pay to get my business recommended by ChatGPT?
No. OpenAI says ads don't influence ChatGPT's answers, and its product results are picked separately from ads. You can buy the slot below the answer, not the answer itself. Getting mentioned in the answer is GEO, a different job that works alongside ads.
Can you track whether ChatGPT ads actually make money?
As well as anything this new can be tracked. I set up OpenAI's pixel and Conversions API, tag every ad link, and check clicks against GA4 from the start, because some advertisers have reported far fewer GA4 sessions than clicks. If your tracking's already shaky, start with a tracking audit or server-side tracking.
Are you a certified ChatGPT ads agency?
No. OpenAI works with a handful of big ad groups and tech partners, but as far as I can find there's no public certification for agencies (as of autumn 2026), so be wary of anyone claiming one. And I'm a freelancer, not an agency. I won't pretend I've got years of ChatGPT results, because nobody has.
Who owns the ChatGPT ads account?
You do. The Ads Manager account is in your business's name and billed to you, and the ad spend goes straight to OpenAI. I just run it. Full access from day one. If we part ways, you keep everything.
> ls ../
More Than Just ChatGPT Ads
> new_message.txt
Fancy a Careful Test?
Drop me a message or give me a ring. No hard sell, and if ChatGPT ads aren't right for you yet, I'll tell you and save you the money.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club