> services/meta-ads.dmg
Freelance Meta Ads Specialist
Where The People With
Money Hang Out
Facebook used to be where everyone reconnected with their old school friends. These days the younger crowd have abandoned it for TikTok and Snapchat, but here's the thing, the people with money are still there. Anyone over 30 is probably still on Facebook.
Marine Drive, the Great Orme · Photo: Jeff Buck, CC BY-SA 2.0
- Last Month
- +156% Clicks
- Average Return
- 4.2x ROAS
> ad_formats.txt
The Scary-Good Algorithm
Facebook has an absolutely unbelievable, and sometimes downright scary, algorithm. They know what you do, what you like, what your friends like. More importantly, they can find other people just like you.
Feed Ads
The classic Facebook ad that appears as people scroll through their feed. Done well, it blends right in with posts from friends and family.
Stories Ads
Full-screen vertical ads between Stories. They disappear after 24 hours, which creates urgency. Great for promotions and time-sensitive offers.
Carousel Ads
Swipeable cards showing multiple products or telling a story. Perfect for e-commerce or walking people through features.
Retargeting
Those ads that chase you round the internet after you've visited a website. Yes, they're annoying. Yes, they work.
Lookalike Audiences
Facebook finds people similar to your existing customers. They know what newspapers they read, what football teams they like, everything. It's a goldmine.
Lead Generation
Forms that people fill in without leaving Facebook. Lower friction means more leads. Great for quotes, bookings, and enquiries.
> why.txt
Why Pay Big Agency Fees?
Meta make it very easy to spend money. And it's very easy to waste money. I've been doing this for 20 years, I know the difference.
You Talk To Me
No account managers, no juniors, no being passed around. You deal with me, the person actually running your campaigns.
No Nonsense Reporting
Clear reports that show where your money went and what it got you. No vanity metrics, no confusing jargon.
No Contracts
Month to month. If I'm not getting you results, you can leave. I earn your business through performance, not paperwork.
It's Your Account
Your account, your data, your work. Full access from day one. If we part ways, you keep everything.
> process.txt
How It Works
No complicated onboarding. No 47-page proposals. Just a straightforward process to get you up and running.
Have a Chat
A quick chat about your business, what you're trying to achieve, and whether Facebook Ads is actually the right move for you.
Look Under the Bonnet
If you've got existing campaigns, I'll have a look and tell you honestly what's working and what isn't.
Get It Set Up
I build out your campaigns properly, right structure, proper tracking, sensible targeting. No shortcuts.
Keep Improving
Continuous testing and tweaking to get better results over time. That's where the real gains come from.
> pricing.txt
Simple Pricing
No percentage of ad spend. No hidden fees. Just a flat monthly rate so you know exactly what you're paying.
> faq.txt
Questions People Ask
Here are the ones I get most often. If yours isn't here, just ask.
How much should I spend on Facebook Ads?
You can start smaller than Google, £500/month is enough to test with. The algorithm needs data to learn, so I'd recommend at least £20/day to get meaningful results.
My customers aren't on Facebook
Are you sure? Over 3 billion people use Meta platforms. Unless you're selling exclusively to teenagers, your customers are probably there. The targeting is good enough to find them.
What about all the privacy changes?
iOS 14 did hurt tracking, no denying it. But Facebook's adapted. The algorithm is still scary-good at finding buyers. Results aren't as measurable as they used to be, but they're still there.
Should I run ads on Instagram too?
Usually, yes. They run through the same platform so it's easy to do both. I often let Meta decide where to show ads based on performance. Sometimes Facebook wins, sometimes Instagram.
How long until I see results?
Faster than Google Ads typically. You can see purchases within days if your offer is good. But give it 2-4 weeks for the algorithm to properly optimise.
> more.txt
More Than Just Facebook Ads
Facebook and Instagram advertising works best as part of a complete digital marketing strategy. I also offer Google Ads, SEO, and web design to help North Wales businesses grow online. Everything works together, your ads, your website, and your search rankings.
> areas.txt
Meta Ads Across North Wales
Based in Abergele, I work with businesses throughout the region. Local Meta Ads help in:
> free_review.txt
Not Sure Where to Start?
I do five free 15-minute reviews a month. Send me your website or give me read-only access to your Google Ads account, and I'll send back a short written list of the three things I'd fix first. No sales call, no obligation. Ask for a free review, or run the instant website checker now.
> new_message.txt
Let's Have a Chat
Drop me a message or give me a ring. No hard sell, no pressure, just an honest conversation about whether Facebook Ads is right for you.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club