Digital Marketing
Across Gwynedd

A lot of Gwynedd's money arrives from somewhere else. People heading for Eryri (Snowdonia), the beaches at Abersoch and Barmouth, Harlech and Caernarfon castles, or the slate villages that became a World Heritage Site in 2021. That means holiday cottages, caravan and camping parks, cafés, outdoor activity firms and attractions, and every one of them is up against the big booking sites for the same people.

Then there's the year-round economy, which gets less attention but pays the bills in January. Farms selling direct, food and drink producers, builders, electricians and plumbers covering huge rural patches, shops in Caernarfon, Porthmadog and Pwllheli, and the businesses that serve Bangor's university and hospital. Different customers, same problem: being the name that comes up when someone nearby searches for what you do.

I don't pretend they all need the same thing. A holiday let in Aberdyfi needs direct bookings. A tree surgeon in Bethesda needs the phone to ring. A farm shop near Bala might just need a website that says when it's open.

Gwynedd has the highest share of Welsh speakers in Wales: 64.4% at the 2021 Census. For a lot of your customers Welsh is the first language, and they notice when a local business only talks to them in English.

A bilingual site has to be built that way from the start, so Google indexes both languages and sends each searcher to the right one. I do the build and the structure. The Welsh words come from you or a translator you trust, because my Welsh isn't good enough to write your copy and I'd rather say so than bluff.

Same goes for ads and your Business Profile. Welsh-language searches are smaller, but there's usually far less competition for them.

I'm based in Abergele, in Conwy county, so I won't pretend I'm round the corner from Pwllheli. Most of the work happens over the phone, email and video calls, which suits people running a business in season anyway. You get my mobile number, not a ticket system.

If you'd rather meet properly, I'll come to you. Bangor and Caernarfon are an easy trip. For the Llŷn or the south of the county, it's usually one visit to get going, then calls. Either way the same person does the work: no account managers, no juniors, no being passed around.

Betws-y-Coed and Llanrwst are in Eryri too, but they're in Conwy county, so they have their own pages: web design in Betws-y-Coed and web design in Llanrwst.