Google Shopping · Based in North Wales
Google Shopping That Pays Its Way
Those product images at the very top of Google are, for most online shops, the hardest-working ads there are. But Shopping lives and dies on your product feed, and that's the bit most people never touch. I'm a North Wales-based Google Shopping specialist, and I make it earn.
20+
Years Experience
100+
Clients Helped
1
Point of Contact
Product FeedWhere It's Won
Priority SortBest Margins First
What Google Shopping Management Actually Involves
Shopping isn't a set-and-forget switch. It's a feed, a structure and a bidding strategy that all have to line up. Here's the work that makes the difference for North Wales shops and stores across the UK.
Product Feed Optimisation
Titles, types, images and attributes that Google actually rewards. Most Shopping performance is won or lost here, before a penny of bidding.
Merchant Center Health
Disapprovals, GTINs, tax and shipping set up right, so your products actually show instead of sitting in a queue of errors.
Performance Max, Reined In
PMax runs your Shopping inventory across all of Google. Handled well it scales; left alone it quietly spends on branded traffic you'd have won free. I keep it honest.
Priority & Margin Structure
Your best-margin products pushed hardest, your loss-leaders capped. Structure built around what you keep, not just what sells.
Search Term Control
Negative keywords and query mapping so you're not paying to appear for things you don't sell, or can't profitably fulfil.
Tracking That Counts Sales
Conversion tracking with real order values, so decisions are made on revenue and margin, not a made-up conversion count.
Shopping Is Part of a Bigger Google Picture
Google Shopping rarely works in isolation. It sits alongside your Search ads and Performance Max, and the three have to be structured so they complement each other rather than bid against themselves. If you want the full picture, my Google Ads page covers the lot.
Feed First, Bids Second
I fix the feed before touching budgets. A clean feed makes every pound of spend work harder, and it's free.
Judged on Margin
A headline ROAS means nothing without your margins. I run to profit, and I'll show you the difference.
You Talk To Me
No account managers, no juniors. The person optimising your feed is the person you call. Even get my mobile number.
No Lock-In
Month to month, your accounts, your feed, your data. If it's not paying its way, you leave and keep everything.
20+
Years Experience
100+
Clients Helped
5.0
Google Rating
£250
Retainers From
How It Works
A straightforward path from a messy feed to Shopping campaigns that actually turn a profit.
1
Have a Chat
Your products, your margins and your average order value. Enough for me to see whether Shopping's your quickest win.
2
Audit the Feed
I go through your product feed and Merchant Center and tell you honestly what's holding your products back.
3
Fix & Structure
Clean feed, sensible campaign structure around your best margins, and tracking that counts real sales.
4
Keep Improving
Ongoing feed work, bidding and search-term control, all judged on the revenue that actually lands.
Simple Pricing
No percentage of ad spend. No hidden fees. A flat monthly rate, whatever your catalogue turns over.
Questions People Ask
The ones I get most about Google Shopping. If yours isn't here, just ask.
Shopping is part of Google Ads, the product-image ads specifically. This page is for online shops that mainly need Shopping and feed work. If you want the full mix of Search, Shopping and more, my Google Ads page covers everything together.
Because Shopping has no keywords, you don't choose what to bid on, your feed does. Google reads your titles, types and attributes to decide which searches to show you for. Fix the feed and you're competing for the right searches. Ignore it and you're invisible for half of them.
Yes, both, plus most other platforms. If you're on Shopify there's a bit more we can do with the built-in ad tools too, that's on my Shopify advertising page.
Not quite. PMax uses your Shopping feed but runs it across all of Google, Search, YouTube, Display and more, with far less control. It can work brilliantly, but it needs watching so it doesn't just harvest branded searches you'd win for free. I set it up so it complements your Shopping, not competes with it.
Yes, I'm Matt, based in Abergele, North Wales, working with online shops across the region and further afield. One person who knows your feed, not a rotating account team.
Let's Have a Chat
Drop me a message or give me a ring. I'll take a quick look at your feed and tell you honestly whether Google Shopping is your fastest route to more profitable sales.
Part of the Bigger Picture
Google Shopping works best alongside the rest of your paid setup. See my Google Ads and ecommerce PPC pages for the full picture, or Shopify advertising if that's your platform. Add SEO and web design and everything pulls the same way.
Based in Abergele, working with online shops throughout North Wales and beyond.