> services/web-design.dmg
North Wales Web Design
That Actually Works
I'll be honest, I'm not a designer. I'm not going to win any awards for creativity. But what I do know is how to build websites that load fast, look professional, and convert visitors into customers. That's the bit most designers forget.
Conwy Castle · Photo: Nilfanion, CC BY-SA 4.0
- Responsive Design
- Mobile First
- Performance Focused
- Fast Loading
> what_i_build.txt
Function Over Flash
I've been building websites for over 20 years, mostly on WordPress. I know what makes people click, what makes them leave, and what makes them pick up the phone or fill in a form.
WordPress Sites
The platform I know inside out. Flexible, powerful, and you can update it yourself. Still powers over 40% of the web for good reason.
Landing Pages
Focused pages designed to convert. For ad campaigns, promotions, or specific services. One goal, no distractions.
E-commerce
Online shops that actually sell. WooCommerce for WordPress, or Shopify if that suits better. Product pages, checkout, the lot.
Speed Optimisation
Slow sites lose customers. I'll make sure yours loads fast, proper hosting, optimised images, clean code. It matters more than you think.
Conversion Optimisation
Making sure visitors actually do what you want them to do. Clear calls to action, logical flow, no friction. This is where the money is.
Integrations
Making everything talk to everything else. Your website, your ads, your tracking, your CRM. It all needs to work together.
> why.txt
Why Pay Big Agency Fees?
Web agencies love overcomplicating things. And overcharging for them. I've been doing this for 20 years, I know the difference.
You Talk To Me
No account managers, no juniors, no being passed around. You deal with me, the person actually running your campaigns.
No Nonsense Reporting
Clear reports that show where your money went and what it got you. No vanity metrics, no confusing jargon.
No Contracts
Month to month. If I'm not getting you results, you can leave. I earn your business through performance, not paperwork.
It's Your Account
Your account, your data, your work. Full access from day one. If we part ways, you keep everything.
> process.txt
How It Works
No complicated onboarding. No 47-page proposals. Just a straightforward process to get you up and running.
Have a Chat
A quick chat about your business, what you need from your website, and whether this is the right fit.
Review Your Current Site
If you've got an existing site, I'll look at what's working and what needs improving. Fresh start? No problem.
Design & Build
I design and build your new site, mobile-friendly, fast-loading, and easy for you to update yourself.
Launch & Support
Your site goes live, I show you how everything works, and I'm here if you need any changes or help down the line.
> pricing.txt
Project Pricing
No hidden fees. No hourly surprises. Just a fixed quote so you know exactly what you're paying before I start.
Starter
From £600One Page
- Simple one-page site for small businesses.
- Single page design
- Mobile responsive
- Contact form
Business
From £1,500Most Popular
- Full business website with multiple pages.
- Up to 10 pages
- CMS so you can edit
- SEO basics included
E-Commerce
From £3,000Online Shop
- Full e-commerce site with payment processing.
- WooCommerce or Shopify
- Payment integration
- Product management
Custom
Let's TalkBespoke Build
- Complex requirements? Custom functionality? Let's chat.
- Custom development
- API integrations
- Ongoing support
> redesign.txt
Website Redesigns Without Losing Your Rankings
A lot of people looking for web design in North Wales already have a website. It's five or ten years old, slow on a phone and a pain to update. Building the new one is the easy bit. Not breaking what already works is where redesigns go wrong.
Before I change anything, I check which pages actually bring in visitors and enquiries, using your Search Console and analytics if you've got them. Those pages keep their content, or move to a new address with a proper 301 redirect so Google follows them. Every old URL gets mapped. Nothing just vanishes.
Then the dull but important stuff comes across too: tracking, forms, your Google Business Profile link and your email settings. A new site that quietly loses half its traffic isn't an upgrade. It's an expensive mistake, and it happens more often than you'd think.
> platforms.csv
WordPress, Shopify or a Custom Build?
I'm not wedded to one platform. The right one depends on what the site has to do and who's going to look after it.
| Platform | Makes sense when | Worth knowing |
|---|---|---|
| WordPress | You want a service or brochure site you can edit yourself, maybe with a blog. Add WooCommerce for a smaller shop. | The one I know inside out. It needs regular updates to stay secure, so someone has to own that job. |
| Shopify | Selling is the main job. Lots of products, stock and shipping rules, and you'd rather not think about servers. | There's a monthly fee and the apps add up. It plays nicely with Google Shopping and Meta ads, which I also run. |
| Custom or static build | The site has to do something specific, like a quote tool, a booking flow or a link to your own systems. Or it's a small site that rarely changes and should load as fast as possible. | This is about what the site does, not how arty it looks. Fewer moving parts and very quick, but edits usually come through me rather than a dashboard. |
> after_launch.txt
Hosting and Aftercare
A website isn't a leaflet you print once. Plugins need updating, security certificates renew, and contact forms stop sending when something changes on the server. Usually nobody notices until a customer mentions they never heard back.
I'll set up decent hosting and keep the site backed up and up to date, or show you how to do it yourself if you'd rather. Either way, the domain and the site are yours. If we part ways, you keep everything.
What's included is on the website hosting and maintenance page.
> cost.txt
What Changes the Price
The prices above are starting points, and you get a fixed quote before I start. What moves it is mostly how many pages you need, who's writing the words, how many products need loading, and whether the site has to talk to other systems.
Then there's the running cost: domain, hosting and upkeep. People tend to forget those until the first renewal email lands. The full breakdown is on how much a website costs in North Wales.
> launch_checklist.txt
Built for Enquiries, Not Just Looks
A nice-looking site that nobody finds, or that can't tell you where enquiries came from, is just a brochure. Here's what I sort before a site goes live.
- Quick on a phone. Compressed images, decent hosting and no pile of plugins. I check it against Google's Core Web Vitals before launch, not after the complaints.
- Tracking that counts enquiries. Form sends, taps on your phone number and sales recorded in GA4, plus Google Ads or Meta if you advertise. If your numbers are already a mess, that's what the tracking audit is for.
- SEO basics. A proper title and description on every page, sensible headings, a sitemap, Search Console set up, and structured data, the bit of code that tells Google who you are and where you work.
- Your Google Business Profile linked up. For a local business the map listing often brings in more calls than the website, so the name, address and phone number need to match exactly.
- An obvious next step. A phone number that dials when tapped and a short form on every page. Nobody should have to hunt for how to get in touch.
- Anything beyond the basics, like ranking for competitive searches, is ongoing SEO work, priced separately.
> timeline.txt
How Long It Takes
The build is rarely the slow bit. Waiting for words and photos usually is. A rough guide, once I've got your content:
| Project | Typical time | What usually holds it up |
|---|---|---|
| One-page site | 1 to 2 weeks | Final wording and a decent photo or two |
| Business site, up to 10 pages | 2 to 3 weeks | Page copy, and signing off the homepage design |
| Online shop | 4 to 8 weeks | Product details, photos, shipping and payment setup |
| Redesign of an existing site | Add a week or so | Mapping the old pages and setting up redirects |
> ls ~/web-design/wales
Who I Build For, From Anglesey to Wrexham
I'm a freelance website designer in North Wales, based in Abergele, so I'm never more than about an hour away. Trades, clubs, shops and service businesses, mostly small, all dealing with me directly. I also take on web design across the rest of Wales and the UK, it just happens over video calls rather than a brew. Pick your county or town:
> faq.txt
Questions People Ask
Here are the ones I get most often. If yours isn't here, just ask.
Why should I choose you over a design agency?
If you want something flashy and award-winning, go to a design agency. If you want something solid that generates leads or sells products, and connects properly to your marketing, that's what I do.
Do you do custom designs?
I work with professional themes and customise them. It keeps costs down and means you get something proven to work. If you need fully custom design, I can recommend people.
How much does a website cost?
Depends what you need. A simple brochure site is different from a full e-commerce setup. Let's chat about what you actually need and I'll give you a straight answer.
Can I update it myself?
Yes, that's the point of WordPress. I'll show you how. If you'd rather not bother, I can maintain it for you.
What about hosting?
I can recommend reliable hosting and set it up for you. Good hosting matters more than most people realise, it affects speed, security, and reliability.
> more.txt
More Than Just Web Design
Web design works best as part of a complete digital marketing strategy. I also offer SEO, Google Ads, and Facebook Ads to help North Wales businesses grow online. Everything works together, your ads, your website, and your search rankings.
> areas.txt
Web Design Across North Wales
Based in Abergele, I work with businesses throughout the region. Local Web Design help in:
> free_review.txt
Not Sure Where to Start?
I do five free 15-minute reviews a month. Send me your website or give me read-only access to your Google Ads account, and I'll send back a short written list of the three things I'd fix first. No sales call, no obligation. Ask for a free review, or run the instant website checker now.
> new_message.txt
Let's Have a Chat
Drop me a message or give me a ring. No hard sell, no pressure, just an honest conversation about whether I can help with your project.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club