> services/microsoft-ads.dmg
Freelance Microsoft Ads Specialist
Microsoft Ads
Management
Yes, people actually use Bing, more than you'd think. It's the default search engine on every Windows computer and in Microsoft Edge, and most people never change it. I set up and run Microsoft Ads (Bing Ads) for businesses across the UK, from my base in North Wales.
Menai Suspension Bridge · Photo: Julian Herzog, CC BY 4.0
- Last Month
- +156% Clicks
- Average Return
- 4.2x ROAS
> ad_types.txt
Google's Quieter Sibling
It's essentially the same setup as Google Ads. If you're already running Google campaigns, adding Bing is pretty straightforward. You can even import your campaigns directly.
Search Ads
Text ads that appear when people search on Bing, Yahoo, and AOL. Same concept as Google, often cheaper clicks.
Shopping Ads
Product listings with images and prices. If you're running Google Shopping, adding Bing Shopping is a no-brainer.
Audience Ads
Display ads across the Microsoft Audience Network, MSN, Outlook, Edge. Reach people beyond search.
LinkedIn Targeting
The killer feature. Target by job title, company, industry, using LinkedIn data. No other platform offers this for search ads.
Remarketing
Show ads to people who've visited your website. Works across Bing search and the Microsoft network.
Import From Google
Already running Google Ads? Import your campaigns directly into Microsoft Ads. Same structure, new audience, minimal extra work.
> why.txt
Why Pay Big Agency Fees?
Microsoft make it very easy to spend money. And it's very easy to waste money. I've been doing this for 20 years, I know the difference.
You Talk To Me
No account managers, no juniors, no being passed around. You deal with me, the person actually running your campaigns.
No Nonsense Reporting
Clear reports that show where your money went and what it got you. No vanity metrics, no confusing jargon.
No Contracts
Month to month. If I'm not getting you results, you can leave. I earn your business through performance, not paperwork.
It's Your Account
Your account, your data, your work. Full access from day one. If we part ways, you keep everything.
> process.txt
How It Works
No complicated onboarding. No 47-page proposals. Just a straightforward process to get you up and running.
Have a Chat
A quick chat about your business, what you're trying to achieve, and whether Microsoft Ads is actually the right move for you.
Look Under the Bonnet
If you've got existing campaigns, I'll have a look and tell you honestly what's working and what isn't.
Get It Set Up
I build out your campaigns properly, right structure, proper tracking, sensible targeting. No shortcuts.
Keep Improving
Continuous testing and tweaking to get better results over time. That's where the real gains come from.
> pricing.txt
Simple Pricing
No percentage of ad spend. No hidden fees. Just a flat monthly rate so you know exactly what you're paying.
> faq.txt
Questions People Ask
Here are the ones I get most often. If yours isn't here, just ask.
What does Microsoft Ads management include?
Setting up your account or importing your campaigns from Google Ads and fixing what doesn't carry over, then running your Search and Shopping ads: keywords, negatives, bids, ad copy and LinkedIn profile targeting where it helps. You get clear reports showing where the money went and what it got you, and you deal with me, not an account manager. Month to month, from £250.
Do you manage Microsoft Ads outside North Wales?
Yes. I'm based in Abergele, but Microsoft Ads work is done online, so I look after accounts for businesses anywhere in the UK.
Is Bing worth bothering with?
If you're already on Google, yes. The extra setup is minimal, the audience is different, and the clicks are usually cheaper. It won't replace Google, but it's solid incremental revenue.
Who actually uses Bing?
The demographic skews older and often more affluent. Business professionals on work computers. People who've never changed their browser defaults. There's more of them than you'd think.
How much cheaper is it?
Typically 20-50% cheaper per click than Google, depending on your industry. Less competition means lower costs.
Can I target LinkedIn users?
Yes, and this is the big differentiator. You can target by job title, company, industry using LinkedIn profile data. Brilliant for B2B.
Should I run identical campaigns to Google?
Start there, then optimise separately. What works on Google usually works on Bing, but there are differences. I'll adjust based on performance.
> more.txt
More Than Just Microsoft Ads
Microsoft Ads works best as part of a complete digital marketing strategy. I also offer Google Ads, Facebook Ads, and SEO to help North Wales businesses grow online. Everything works together, your ads, your website, and your search rankings.
> areas.txt
Microsoft Ads Across North Wales
Based in Abergele, I work with businesses throughout the region. Local Microsoft Ads help in:
> free_review.txt
Not Sure Where to Start?
I do five free 15-minute reviews a month. Send me your website or give me read-only access to your Google Ads account, and I'll send back a short written list of the three things I'd fix first. No sales call, no obligation. Ask for a free review, or run the instant website checker now.
> new_message.txt
Let's Have a Chat
Drop me a message or give me a ring. No hard sell, no pressure, just an honest conversation about whether Microsoft Ads is right for you.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club