> services/seo-audit.dmg
An SEO Audit That Tells
You What To Fix First
Your website isn't showing up where it should, and you want to know why before you spend money on it. I go through it properly, the technical side, your pages, your Google Business Profile, your content and your links, and give you a written list of fixes in order of importance. £500, fixed.
> what.txt
What You Get for £500
One fixed price, one written report, and one call to walk you through it. You don't sign up to anything monthly, and nothing on your website changes while I'm looking.
The report tells you what's holding your site back, what to fix first and how to fix it. It's written for a business owner, so you can act on it yourself, hand it to your web designer, or have me do it.
Plenty of SEO audits are a long export from a tool, full of red warnings that don't matter. I use the tools too, but I read the results, throw out the noise, and tell you which handful of things will actually make a difference.
> what_i_check.txt
What I Check
SEO problems hide in different places. These are the six areas I go through on every audit.
Technical SEO
Can Google crawl and index your pages? I check Search Console for errors, your sitemap and robots file, redirects, broken links, duplicate pages, and how fast the site loads on a phone.
On-Page
Titles, meta descriptions, headings and internal links, page by page. I also check each important page is aimed at something people actually search for, and that two of your pages aren't fighting over the same search.
Local SEO and Google Business Profile
Your categories, services, photos, reviews and posts, and whether your name, address and phone number match everywhere they're listed. For local businesses, this is often where the quickest wins are.
Content Gaps
What your customers search for that you don't have a page for, and what your competitors rank for that you don't. This becomes a list of pages worth writing, in order.
Links
Who links to your site, whether any of it looks dodgy, links you've lost, and realistic places to earn new ones. Links from other local businesses and organisations are worth chasing.
AI Search Visibility
Whether ChatGPT, Perplexity and Google's AI answers mention your business when people ask about what you do, and what's likely stopping them. There's more on this on my GEO page.
> the_report.txt
The Report
Every finding goes in one of three piles: fix now, fix next, and worth doing later. Each one says what's wrong, why it matters and how to fix it, in plain English.
I keep what I know separate from what I think. If Search Console shows a page isn't indexed, that's a fact. If I reckon a page would rank better with more on it, I'll say that's my judgement, and why.
Then I walk you through it on a call, phone or video, whichever you prefer. Ask whatever you like. It's your £500.
> process.txt
How It Works
Four steps. No discovery workshops, no scoping calls that should have been an email.
Share Access
Read-only access to Google Search Console, Google Analytics and your Google Business Profile. I'll send simple instructions for each, and it takes about ten minutes. If you haven't got Search Console set up, I'll tell you how.
I Dig
I crawl your site, go through Search Console and your analytics, check your Business Profile, and look at who's beating you in search and why.
You Get the Report
A written report with prioritised fixes, usually within two weeks of getting access. Then a call to go through it.
Fix It (Or I Do)
Do it yourself, hand it to your web designer, or have me do it. I can quote a fixed price for the fixes, or you can carry on with monthly SEO from £250 a month.
> free_vs_audit.csv
Free Review or Full Audit?
I also do a free 15-minute review. They're different things, and the free one might be all you need.
| Free 15-minute review | SEO audit | |
|---|---|---|
| Cost | Free | £500, fixed |
| What I look at | Your site's SEO, quickly, focusing on what stands out | All six areas above, properly, using your Search Console and analytics data |
| What you get | A written list of the top 3 fixes | A full written report with prioritised fixes, plus a walkthrough call |
| Availability | 5 a month, first come first served | Book any time, and I'll tell you when I can start |
| Best for | A quick sense check, or deciding whether you need more | Knowing exactly what to fix before you spend money on SEO |
> pricing.txt
One Price, No Surprises
£500, one-off and fixed. You know the cost before I start, and it doesn't turn into a retainer unless you want it to.
That covers most small and medium business websites. If yours is a big online shop with thousands of products, tell me first and I'll tell you honestly whether £500 covers it.
The fixes themselves aren't included, because every site needs different ones. Once you've got the report, you'll know exactly what needs doing, and you can get it quoted by anyone you like, me included.
> faq.txt
Questions People Ask
How long does an SEO audit take?
Usually within two weeks of getting access, depending on the size of the site. You get the written report and a call at the end, not a running commentary.
What access do you need?
Read-only access to Google Search Console, Google Analytics and your Google Business Profile. I'll send instructions for each. I don't need your website login, and I don't change anything during the audit.
Can you guarantee me page one?
No. Nobody controls Google, so nobody can guarantee rankings. Anyone who promises it is either lying or doing something dodgy. What I can do is tell you exactly what's holding you back.
Is an audit worth it for a small local business?
Not always. If you've got a five-page site and the main job is sorting out your Google Business Profile, the free review may tell you enough. If you're about to spend money on SEO or a new website, it's worth knowing where you stand first.
Do you check AI search, like ChatGPT?
Yes. I check whether ChatGPT, Perplexity and Google's AI answers mention you, and what's likely to help. It's a newer area, so I'll be clear about what's proven and what isn't yet.
Can you fix what you find?
Yes. The report is written so any competent web designer can act on it. If you'd rather I did it, I'll quote a fixed price for the fixes, or carry on with monthly SEO, which has no contract.
> new_message.txt
Book an SEO Audit
£500, fixed. Read-only access, a written list of fixes in order, and a call to go through it. Tell me your website and what's bothering you, and I'll tell you honestly whether an audit is the right next step.
"Matt was really responsive throughout the whole process - no questions went unanswered and Matt was really engaged in the whole process."
Lizzie Hill · Abergele Golf Club