Facebook and Instagram Ads in Llandudno

Meta Ads in the Queen of the Welsh Resorts

Llandudno is the Queen of the Welsh Resorts, and the numbers behind the nickname are striking. Around 19,716 people live in the town, yet it draws 2.84 million day visitors a year, tourism is worth roughly £384 million to the local economy, and over 35% of jobs here are in tourism-related roles. For advertising, that changes everything. Most of your potential customers don't live within a five-mile radius. They live in Manchester, Liverpool and the Midlands, and they decide where to visit weeks before they arrive. Facebook and Instagram are where you can reach them at that deciding moment, which is something a shop window or a local paper ad simply can't do.

Start with the hotels, because Llandudno has over 100 of them, plus B&Bs, lined along the Victorian Promenade and the streets behind it. That density is lovely for visitors and brutal for owners: you're competing with a hundred near-identical "sea view, great breakfast" pitches. Meta Ads gives you two honest advantages. You can retarget the people who looked at your rooms and drifted off without booking, and you can put your hotel in front of people actively engaging with North Wales holiday content before they've shortlisted anywhere. Direct bookings won this way also skip the commission the booking sites take, which matters when margins are tight.

Mostyn Street is a different market again. The shops there, and in the Victoria Centre, serve a genuine mix: residents from Craig-y-Don, Deganwy and Penrhyn Bay doing their everyday shopping alongside visitors wandering up from the Promenade. On Meta I'd usually split those audiences. A steady radius campaign keeps you in front of the year-round local trade, while a separate campaign targeting people recently in the area catches visitors while they're actually in town with money in their pockets.

Then there's the scenery, which is quietly one of your best marketing assets. The Great Orme with its Tramway and Cable Car, the Pier, Happy Valley and the town's Alice in Wonderland heritage (Lewis Carroll's inspiration, marked by the Alice statue) all photograph beautifully, and Stories and Reels are built for exactly that kind of footage. The visitor offer keeps growing too, with Penderyn opening a distillery in town. Which? has named Llandudno the UK's second-best seaside resort, so lean into it: ads that look like Llandudno rather than a stock photo library earn cheaper clicks and more trust.

And don't overlook Venue Cymru. Conferences, touring shows and events bring people into Llandudno well outside the traditional bucket-and-spade season, often midweek, and every one of them needs somewhere to eat, drink and stay. Timed location campaigns around the events calendar are one of the most underused tactics in town, and the Mostyn Art Gallery pulls in a cultural crowd that behaves nothing like beach visitors. Meta lets you speak to each of these audiences separately instead of shouting one message at all of them.

Planning Ad Spend Around Llandudno's Season

Llandudno's year has a clear shape: Easter, the May bank holidays and the Victorian Extravaganza, half terms, the long summer peak, then a quieter winter propped up by conference trade and events at Venue Cymru. A flat monthly ad budget ignores all of that. I'd rather pace your spend with the season, pushing hard in the weeks when visitors from the North West are planning their trips, and easing off, or switching to a local audience, when the Promenade goes quiet.

None of this needs a big budget or an agency retainer. It needs someone who knows how the town's year works, watches the campaigns weekly, and turns things up or down accordingly. I'm 20 minutes away in Abergele, so if you'd rather talk it through over a coffee on Mostyn Street than on a video call, that's easily done.